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Dita’s Secret For Sale

Monday, Jan 21, 2008 / 9:08 AM

dita.jpgLingerie companies tend to feature the same women over and over:
Agent Provacateur and the yummy mummies; Victoria’s Secret and the super tan, super tall beauties.
Now, Wonderbra has revealed its newest collaborator (first collaborator?) – Dita von Teese.
Dita will design a line of 1940′s-inspired lingerie, to be sold first in France and the UK starting this September.
Even though this pairing actually makes sense to us, we think it’s pretty funny – Wonderbra is, after all, best known for bringing the push-up bra into popularity, which Dita has truly owned in everything from cabarets to giant martini glasses.
But since no one seems to have any idea where Wonderbra is actually sold (we’re not even sure we’ve seen one in person – we didn’t even realize it was still a company until this news,) we’re betting this collaboration will launch then disappear quickly. In which case, check Overstock in October if you’re looking for a good deal on new underwear.


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Comments [11]

Er… I think…. Sears.
Hmm.

you don’t know where wonderbras are sold? how about every single department store.

yeah i feel like wonderbra is sold in department stores. its the sort of brand you dont really notice anymore, and lots of people who dont care about the brand of their bra end up buying.

the Leggs/Hanes/Bali chain of outlet stores always has them.

I work at Macy’s and we sell Wonderbra. I’ve also gotten one at TJ Maxx for $4.99. I look forward to seeing Dita’s work with them.

Wonderbra is pretty much ubiquitous. Open your eyes.

it’s sold at kohl’s and similar level department stores. in high school, every flat-chested girl had a wonderbra.

it’s a division of hanes. and yeah, apparently it’s sold at a lot of dept stores…their website could use a little sprucing up though.

I think Kohl’s.

i think they mean in Europe? i’m in the UK and i don’t think i know anywhere where wonderbra is sold.

They sell them really cheap in century 21 downtown

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