Explain: Men's Beauty Products

Tuesday's launch of Armani's first beauty line for men has us thinking - who buys this stuff? It's been our experience (ahem), that men tend to just b
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Tuesday's launch of Armani's first beauty line for men has us thinking - who buys this stuff? It's been our experience (ahem), that men tend to just b
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Tuesday's launch of Armani's first beauty line for men has us thinking - who buys this stuff? It's been our experience (ahem), that men tend to just borrow their girlfriends' products, often times a surreptitious act while in the shower. But we keep reading about beauty lines intended specifically for men, especially by non-drugstore companies. Clinique, Frederic Fekkai and Bliss are just a few beauty brands with products intended specifically "for men." But we've never known any guys to actually buy themselves men's beauty products. In fact, when we have seen guys buy skin care/hair stuff, we've seen them in Duane Reade, buying gender neutral options like Neutrogena. We don't know if this is an embarrassment of doing something "girly," or if men's products are sort of pointless, as if men's skin and hair is really so much different from women's, for whom most beauty products are made. Do you buy men's beauty products, either for yourself, or for a boyfriend? Or does it strike you as the same stuff but in darker packaging?