The traditional pattern of magazines making websites is starting to swap:
Next month at New York Fashion Week, IQONS is launching their own glossy.
Helmed by fashion writer Diane Pernet (otherwise known as The Shaded View on Fashion), IQONS will release their very own fashion quarterly, including interviews with contributers like John Galliano and photo shoots styled, modeled, shot, and designed by IQONS members.
We're still not quite sure if IQONS is a successful fashion site, mostly because (like the now-shutttered FLiP) we find it quite hard to navigate, but it's one of the first examples of a fashion website seeping into print, and that's fascinating.
And no, we're not starting our own publication... though if we did, the cover would star Cintia Dicker, obvs.
posted by bryanboy
Jan 16, 2008 3:23PM
I think IQONS is quite successful. Go to that site and you'll find an amazing roster of members from around the world obsessed about fashion. We're talking about hardcore fashion types. People who live/eat/sleep/breathe fashion 24/7/365.
It's not MySpace-type success, of course not, and I certainly don't want it to be like that.