As it so often happens, the rumors about that pretty celebrity were true:

This year, Anne Hathaway will debut her first campaign for Lancome, following months of speculation that the beauty brand owned by L’Oreal had signed another actress in the wake of Kate Winslet’s campaign for Tresor fragrance.

It should be noted that after Winslet’s commercials aired, Tresor sales went up 20%, although we would speculate that’s partly because Tresor so rarely advertises, especially on television (and we say this despite the fact that Kate Winslet is our favorite actress ever).

Now Hathaway will work with the broader Lancome brand to entice smart young things to pick up a blush brush, which should be an easy task for the Vassar graduate who’s made a pretty solid career out of transforming from gawky to gorgeous in each one of her movies.

The new contract will allow her to do the same thing in ad campaigns - except this time with branded $23 mascara (which - confession - we use every day).