In August, we reported that Heatherette was in talks with a makeup line for Estee Lauder.
Now that it's sealed and dealed, here's the rest of the story:
Their collection will be for M.A.C and it debuts in March, just after their Fall '08 runway production.
The line includes nail polish, eyeshadow, lipstick, and pancake base, and comes packaged in day-glo hot pink plastic. While there won't be an ad campaign for the line, there will certainly be promotional photos and cute makeup counter displays, so keep your eyes peeled for Miss Lydia Hearst, who's modeled for M.A.C in the past.
Meanwhile, other fashion brands are also releasing new cosmetics this season: Calvin Klein just resurrected their entire beauty division, which has been in hibernation since Gwyneth and Brad were engaged.
posted by joaninha
Jan 02, 2008 5:42PM
while i'm sort of excited to see the new collection i can only imagine the atrocious colors it will probably have. then again i guess nothing is subtle in the land of heatherette.