Louis Vuitton isn’t the only luxury label with a behind-the-scenes video:
This week, Burberry launched their own backstage pass to the Spring ’08 ad campaign, starring Agyness Deyn, Lily Donaldson, Edie Campbell, Morwena Cobbald, and a handful of guys so skinny, they must be in really successful rock bands.
Seeing the clothes is fun, but of course more exciting is the way the kids model – jumping back and forth to give Mario Testino some motion in the hair and the coats, jabbing elbows at wayward angles to show bracelets and bags, looking cute.
Of course, there’s also between-the-scenes time – when the models are on-set but not actually posing. To keep their energy up, they dance, they giggle, and they goof off -
Like Agyness making jazz hands, which is seriously adorable.
Also: the song they use for their soundtrack has the word “fuck” in it, which isn’t a huge deal, but is a little odd for an elite line’s branding strategy, don’t you think?