Louis Vuitton Courts the Corporate Crowd

We're psyched to hear that Louis Vuitton will air their very first television ad. Unlike the theatrical clips we've seen from Prada, Chanel and Gucci
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We're psyched to hear that Louis Vuitton will air their very first television ad. Unlike the theatrical clips we've seen from Prada, Chanel and Gucci
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We're psyched to hear that Louis Vuitton will air their very first television ad. Unlike the theatrical clips we've seen from Prada, Chanel and Gucci, Louis Vuitton will launch a string of full blown commercials airing on TV and as movie previews "to reinforce their travel heritage" starting mid-February. We can already picture it: David Lynch-directed models prancing on screen in the latest LV runway creations in place of "Head on, Apply directly to the forehead." Definitely a more welcome sight in between Gossip Girl reruns. But we know the real picture will probably be far from high fashion as to blend in with Honda commercials. Antoine Arnault, the brand's head of communications, said they, "don't only want to reach people in the fashion world" and that they're trying to balance between "fashion and corporate values" which we'll agree is probably the best way to make a profit. Unfortunately, corporate values and fashion aesthetics couldn't be more different. Focusing on the corporate world for greater profit will surely alienate those who spend their money on the most fashionable must-haves. Or perhaps it already has.