We've never been huge fans of LeSportsac. We're a little too girly and we never really understood the price point.
But we previewed their new line by Stella McCartney, master of mass-market collaborations, and it's surprisingly cute.
The color palette is pure Stella; deep purples matched with dusty rose and silver hardware. For a minute we thought we'd accidently stumbled into her Adidas showroom, but the bags manage to be both sporty and practical without actually reaching "athletic". The shapes are traditional LeSportsac, from toiletry cases to full blown luggage.
But the real reason we're into the line? The rabbit backpack. It's the same shape as the Jeff Koons jewelry with which Stella accessorized her Spring '06 collection, and the playful pattern is going to match perfectly with our own bright and solid color plans for spring. The bag was initially designed for kids, but Stella smartly decided to include it in the main collection.
We'll be doing the same.
posted by Eli
Jan 24, 2008 2:21PM
I'm sorry, but this is not that cute. It reminds me of that tiny backpack trend from when I was in jr high. ick.