The It Is Gone

Everybody's mourning the death of the It Bag. Nobody wants to carry one, buy one, or talk about how they can't get one. In fact, according to the Wal
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Everybody's mourning the death of the It Bag. Nobody wants to carry one, buy one, or talk about how they can't get one. In fact, according to the Wal
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Everybody's mourning the death of the It Bag. Nobody wants to carry one, buy one, or talk about how they can't get one. In fact, according to the Wall Street Journal, the sudden aversion to It Bags has resulted in brands like Marni, whose bags don't advertise the brand with an official logo anywhere, doing very well, while we start to see less and less LV logos carried down the street. We kind of think this is great since we've always hated heavily branded items that feel more like merchandise than fashion. And if there really is a move away from bags with huge namesake badges, then we can't wait to see what companies like Goyard and Dooney & Bourke will come up with in place of their usual approach. But does this mean that the next time the pendulum swings, the logo-ed bags that will surely come back into style will be even bigger and badder (so much badder,) than in recent years? You heard it here first: LV duffel bags large enough to hold a tent, S/S 2012. Oh, wait, those already exist...