Water Bottles Extraordinare

The year 2007 practically glowed green with environmental concerts, initiatives and celebrity spokespeople taking over the world. The fashion industry
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The year 2007 practically glowed green with environmental concerts, initiatives and celebrity spokespeople taking over the world. The fashion industry
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The year 2007 practically glowed green with environmental concerts, initiatives and celebrity spokespeople taking over the world. The fashion industry followed suit with an influx of recycled/recyclable, organic and vegan designer bags: Anya Hindmarch's caused a stampede in Union Square; Lauren Bush's hung from her shoulder at every red carpet event; Marni's $800 "grocery tote" was made for some seriously gourmet shopping. Now, we've noticed that other constant accessory, the water bottle, changing shape around town: Poland Spring, Ethos (the Starbucks' water), Deer Park and and Evian (whose website features an environmental link coming soon) are all packaged in newly shaped bottles that use significantly less plastic than the older models in an effort to reduce their awful effect on the environment. Not only is this a great idea, but we're hoping designers catch on to it soon, too. Couldn't you just see an Evian/designer collaboration? We envision a doll shaped bottle covered in flowers from Luella , an inappropriate, but colorful, shape from Marc or maybe a regal vase-like bottle etched with feathers from Alexander McQueen. We just hope they wouldn't charge more than three dollars!