Fashionista - Fashion Designers, Models, Shopping, Style

Jan 16, 2008 @ 10:50am

The year 2007 practically glowed green with environmental concerts, initiatives and celebrity spokespeople taking over the world.

The fashion industry followed suit with an influx of recycled/recyclable, organic and vegan designer bags: Anya Hindmarch's caused a stampede in Union Square; Lauren Bush's hung from her shoulder at every red carpet event; Marni's $800 "grocery tote" was made for some seriously gourmet shopping.

Now, we've noticed that other constant accessory, the water bottle, changing shape around town: Poland Spring, Ethos (the Starbucks' water), Deer Park and and Evian (whose website features an environmental link coming soon) are all packaged in newly shaped bottles that use significantly less plastic than the older models in an effort to reduce their awful effect on the environment.

Not only is this a great idea, but we're hoping designers catch on to it soon, too. Couldn't you just see an Evian/designer collaboration?

We envision a doll shaped bottle covered in flowers from Luella , an inappropriate, but colorful, shape from Marc or maybe a regal vase-like bottle etched with feathers from Alexander McQueen.

We just hope they wouldn't charge more than three dollars!

posted by guest

Jan 16, 2008 11:29AM

christian lacroix has been collaborating with Evian for a while now, actually.

Hmmm....I seem to remember from studying for the GREs that a circle has the largest possible area contained within the smallest possible perimeter. So how would a new, non-cylindrical bottle use less plastic?

Jan 16, 2008 11:45AM

uh . . . or how about the more obvious environmental choice of using a reusable water bottle instead of buying new ones everyday? no amount of engineering will use less plastic than no bottle at all! not to mention, there are some pretty stylish ones out there right now . . .

posted by mpw

Jan 16, 2008 11:55AM

Or you could get one of these:
http://www.dailycandy.com/everywhere/article/34671/Plastic+Does+Not+Make+Perfect

posted by hyst

Jan 16, 2008 11:59AM

Ozarka - which is Texas' version of Poland Spring - has been doing this since the summer. They make their water bottles with significantly less plastic - the only thing is that they feel so flimsy in comparison to the older models that it is like drinking water out of a very rigid plastic baggie. It's great that more companies are doing this - though it may take a while for folks to get used to the change.

posted by old soul

Jan 16, 2008 12:29PM

I totally agree with guest @ 11:45 ... less plastic is not no plastic. Disposable water bottles are still one of the most egregiously wasteful products out there, even if they use less plastic than they used to.

Jan 16, 2008 1:42PM

purchasing a klean kanteen or sigg water bottle is clearly a better choice than buying countless more bottles with less plastic in each...

posted by Lindsaysue12

Jan 16, 2008 4:01PM

Isn't bottled water a huge pollutant?! I remember having lengthy discussions in a few of my design courses about how bad bottled water is for the environment. Heres an idea: Designers create reusable bottles instead.

Jan 16, 2008 4:09PM

Water bottle companies do team up with designers, graphic designers, to create these brand identities that you are refering to.

Jan 16, 2008 5:45PM

are you kiddding me?

JUST BUY A FREAKIN NALGENE!!!!!!!!!