American Apparel to Open Thrift Stores

Feb 28, 2008 @ 11:13am

We hear from someone close to Dov Charney that American Apparel is planning to open a chain of thrift stores.

The stores might start out as adding vintage pieces into existing American Apparel stores, and then branch out into full-scale boutiques of their own.

The concept is rather brilliant especially since Urban Outfitters' vintage line, Urban Renewal, does awfully well - also, the wannabe Strokes who raid American Apparel on a daily basis are also avid thrift shoppers.

Of course, what we're most interested in is a new ad campaign:

Will the American Apparel heads dress up their girls in vintage lingerie and see-through blouses?

Well, we always knew that much like "Halloween," "vintage" was code for "hypersex" in some people's style vocabulary.

posted by guest

Feb 28, 2008 11:37AM

theres a store like that in berlin already.. i love it

posted by guest

Feb 28, 2008 11:49AM

they already did so in germany. the stores are called "california vintage" and do have some really nice stuff. you get used clothes and aa clothes there so it's a nice mix, but the prices are pretty high.

posted by doll

Feb 28, 2008 12:14PM

there is already one in echo park

nothing spectacular, but a good idea on their part

posted by guest

Feb 28, 2008 12:36PM

The store us called California Vintage. It's located in Echo Park, next door to AA. 2111 W. Sunset Blvd.
My friend works there. The prices are really really good! Also, they sell on eBay: http://search.ebay.com/_W0QQdfspZ2QQfsooZ2QQfsopZ3QQsassZcvbyamericanapparelQQsbrsrtZd

posted by guest

Feb 28, 2008 1:06PM

yeah....i am interested to see their ad marketing also!

i imagine them reaching new heights of misogyny...integrating in the whole used/thrift theme....seriously....i wouldn't be surprised if american apparel boils the value of all women down to the two well place holes in an old t-shirt.

posted by guest

Feb 28, 2008 4:45PM

Ugh! Thinking of Dov Charney makes me shudder, what a pervert! How can anyone wear his clothes without one's skin crawling?

posted by Nathalie

Feb 28, 2008 5:55PM

I guess no one truly knows what a thrift store is. Fine, more for me! ♥

posted by disneyrollergirl

Feb 29, 2008 8:32AM

This is genius!

posted by guest

Mar 03, 2008 10:26AM

ya i bought a bunch of things at the echo park one, they have aa mixed in with lots of cute vintage. there was even like turntables in there..kinda ridic, but cute