Explain: Sephora's Catalogues

We always end up flipping through Sephora's catalogues, not so much out of curiosity, but because they arrive in our mailbox so consistently. But, in
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We always end up flipping through Sephora's catalogues, not so much out of curiosity, but because they arrive in our mailbox so consistently. But, in
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We always end up flipping through Sephora's catalogues, not so much out of curiosity, but because they arrive in our mailbox so consistently. But, in truth, they bother us every time. And this time is no exception. Page 5 of the catalogue reads, "Wear the Trend - Red Lips," and then the reader is shown the usual suspects of Nars, Dior and Sephora's own house brand. Page 7: "Wear the Trend - Coral Lips" (Sephora's own brand is included again.) And the real kicker: Page 9: "Wear the Trend: Nude Lips" Huh? We understand that it must be difficult to categorize what are basically the same shades of makeup from the same group of companies several times a year into groups that are visually appealing and that egg you on to drop your cash. But we still don't understand why you would just contradict yourself on every other page. We do like makeup, but that doesn't mean we're stupid. Can anyone explain?