Explain: Sephora's Catalogues

Feb 19, 2008 @ 11:42am

sephora girl catalogue.JPGWe always end up flipping through Sephora's catalogues, not so much out of curiosity, but because they arrive in our mailbox so consistently.


But, in truth, they bother us every time. And this time is no exception.

Page 5 of the catalogue reads, "Wear the Trend - Red Lips," and then the reader is shown the usual suspects of Nars, Dior and Sephora's own house brand.

Page 7: "Wear the Trend - Coral Lips" (Sephora's own brand is included again.)

And the real kicker:

Page 9: "Wear the Trend: Nude Lips"

Huh?

We understand that it must be difficult to categorize what are basically the same shades of makeup from the same group of companies several times a year into groups that are visually appealing and that egg you on to drop your cash. But we still don't understand why you would just contradict yourself on every other page. We do like makeup, but that doesn't mean we're stupid.

Can anyone explain?

Comments

posted by FWD

Feb 19, 2008 12:03PM

"Wear the trend - Have a mouth."

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posted by guest

Feb 19, 2008 12:40PM

Why couldn't there be more than one trend in lipstick per season? The same way espadrilles can be a trend at the same time as ballet flats. Or navy and orange can be the latest colors for accessories. Highlighting all the trends doesn't seem like a contradiction at all. Otherwise Elle, Vogue and all the others would be guilty of contradiction each time they tell us adorned clutches are just as hot as hobos.


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posted by guest

Feb 19, 2008 2:09PM

I couldn't a agree more.

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posted by guest

Feb 19, 2008 2:28PM

Possibly the silliest part of this is that their "trends" (apart from coral) are never considered out of style. Can anyone honestly say that red lips are so uniquely S/S08?

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posted by guest

Feb 19, 2008 2:47PM

As a former copywriter for a cosmetics/accessories/fragrance catalog, I can tell you: sometimes, we just run out of stuff to say.

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posted by guest

Feb 19, 2008 9:55PM

You guys contradict yourselves all the time. Every season can have numerous trends. Nude lips one day for a colorful outfit while red lips for an all black outfit. How is that the are contradicting themselves?

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posted by guest

Feb 20, 2008 6:12PM

those beauty trends are all hot

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