We love Henry Holland and we love Levi's.
But when we think of the two of them together, visions of acid wash denim, neon embroidery, 'H' emblazoned pockets and exaggerated rips dance in our head.
Levi's claims, "We don't enter into collaborations lightly," but the last brand they collaborated with was Stussy. So even if the jeans come out in shades of neon only Agyness can wear, we're sure they'll be more successful than Levi's last partnership.
And if the jeans end up tartan, we might even love them.
[PS. First Project Runway, now Henry Holland - it looks like Levi's is really trying to get in with the fashion crowd.]
posted by glttergrl3890
Feb 22, 2008 11:36AM
As I'm sure you know Teen Vogue invites Teen Vogue It Girls in to do focus groups from time to time. Well, back in October during their Fashion University I went to one during which Levi's reps sat in on the meeting. There was a lot of talk amongst us about lastnightsparty, Cobrasnake, Cory Kennedy, and American Apparel - so I'm sure they took that as cue for their new direction. At the end we were told to construct the Levi's girl bedroom as well as that of a more hot jean brand such as 7 or Diesel using old magazine cut-outs - the contrast between the two was ridiculous we gave the Levi's rooms a cowgirl feel hahaha. The gift for participating was a free pair of Levi's jeans - their pick, "Hi Rise Wide Leg" and the jeans actually fit and are extremely cute.