It's amusing that a brand whose entire modern value rests in the hands of celebrities, models, and the wealth that buoys them has made their first-ever commercial -- using none of those things.
Instead, Louis Vuitton's TV debut is a series of traveling men and women who look wide-eyed at monuments and aquariums while a voice over about self-discovery echoes through the images.
Of course, we've never discovered anything about ourselves by buying a $3000 travel bag -
Unless you extend that discovery to the tolerance of our credit card companies.
Somehow, we don't think that's what Louis Vuitton means here.
posted by alfie
Feb 17, 2008 5:55PM
So off brand.