Obama Believes in Chanel

Feb 26, 2008 @ 11:46am

Our denim consultant Josh reports on the latest Obama sign:

Because that I would vote for."

In fact no, it's just a stretched-out version of Helvetica, but funny nonetheless, especially considering Chanel is a European luxury label - not necessarily an association that an American courting the liberal middle classes would want.

Then again, Obama represents the youth vote, and what 22 year-old girl wouldn't want a cute Chanel bag?

Maybe if taxes were lowered and the exchange rate somehow controlled, all those girls could actually buy one.

posted by syako

Feb 26, 2008 12:00PM

boo. stay out of politics.

posted by lovemarimekko

Feb 26, 2008 12:14PM

I'm such a type nerd. The typeface is actually called Gotham. :)

posted by Mollyboo

Feb 26, 2008 12:16PM

The writing on here has become oustanding.

Keep on keeping on.

posted by guest

Feb 26, 2008 12:35PM

Attributing the pricing of luxury goods to taxes and the exchange rate demonstrates a gross misunderstanding of consumerism, not to mention, the economy. Chanel is not meant to be purchased by every girl on the street and that's just part of its charm.

posted by guest

Feb 26, 2008 12:59PM

it's a JOKE you twit

posted by guest

Feb 26, 2008 1:07PM

I found this while doing my daily font nerding. I don't know about being a denim consultant. I do know about 3 to 5 hours a day of esthetic obsessing which usually takes place from 9 a.m. to 11 a.m. and then from 3 a.m. to 5 a.m. I do know this Gotham font was in the extras of the documentary HELVETICA and you can google it to watch the clip.
The CHANEL comment is a trip... the girls who read this site really take themselves seriously huh? The post was about a funny font observation, not about how charm comes from price tags & manipulated supply and demand.

• A fashion that does not reach the streets is not a fashion.
-Coco Chanel

-Josh

posted by guest

Feb 26, 2008 1:43PM

thank you Josh.

posted by lentil

Feb 26, 2008 2:11PM

ugh... stay out of typography.

posted by kenya

Feb 26, 2008 2:19PM

if the goods are not manufactured in the currency they are priced in, then the exchange rate would definately affect the pricing of the goods. taxes would have less of a correlation but, as the guest at 1235 pointed out, chanel is not meant to be purchased by every girl on the street, so if more girls on the street can purchase chanel products due to low tax rates or rebates, chanel might raise their prices.

posted by guest

Feb 26, 2008 3:19PM

If you care to really find out about Obama's choice of font you can go to the link below.

http://www.helveticafilm.com/blog/2008/02/19/a-font-we-can-believe-in/

Yes, graphic designers, ADs, and typographers are just as concerned about who is using what font as fashionistas are concerned with who is carrying what handbag.

posted by guest

Feb 26, 2008 4:29PM

And the designers of the Gotham font comment on Hillary's and McCain's font choice here:

http://www.typography.com/ask/showBlog.php?blogID=79