CK Gets Curvy

Mar 17, 2008 @ 11:00am

Calvin Klein can't get enough of Eva Mendes these days.

They named her the face of their perfume, showered her with post-rehab presents and just named her the new body of their underwear line.

Tom Murray, the president and CEO of Calvin Klein, told Vogue UK, "We are trying to get across that these new products are for fuller busted, shapelier kinds of women."

It's a big leap for a company that's glorified waif-like figures like Kate Moss and Natalia Vodianova who barely even need a bra.

Now that they're embracing voluptuous women for their underwear campaign, can we get some curvy girls on the runway too?

posted by xxi

Mar 17, 2008 11:45AM

Does that mean bra's that fit curvier women properly as well? Because I can't fit into a CK D and I've been told many times that it's more like a C :-\

posted by guest

Mar 17, 2008 11:47AM

please!

posted by guest

Mar 17, 2008 2:48PM

Although if you've seen her post-rehab, Eva went quite waif herself, only a shadow of her old, curvy self.

posted by purly

Mar 17, 2008 8:24PM

I don't get it. Historically CK made a name for itself with the waif look. That's why they got the reputation they have: snobby self-righteous skinnier-than-thou and not worthy of the love of curvy gals.

Do they think we curvy gals will forget how evil they are because they decided to pretend to like us for a season?

Sorry, I'll wear CK when they make a PERMANENT line for us! Please!

posted by pratishtha

Mar 18, 2008 6:11AM

Yeah... she has really slimmed down. I saw her in that Grind House movie and boy! She was BIG, and nice. But still, it's a welcome change.

posted by poseur

Mar 18, 2008 10:31AM

i don't think she was in grindhouse-(if we mean the rodriguez/tarantino movies)

posted by syako

Mar 18, 2008 11:39AM

I would have to say the word curvy is the most gratuitously used word in hollywood.

posted by flizzers

Mar 18, 2008 12:14PM

Curvy, where I'm from, refers to a woman who has curves (what a silly concept!)-- hips, a butt, breasts (not necessarily DD's or anything, but a little something-something), thights that might actually touch **YIKES!!**..... Curvy by Hollywood standards means a woman who eats a steak once a year and thinks a potato is the Devil's food. They've sucked the curve right outta Eva....

posted by syako

Mar 18, 2008 12:28PM

lol flizzers - exactly my point.