Homme plus Homme

Years ago, in that strange and wondrous time called the 80s, mens' clothing ads were different. Every man was in an Armani style power suit, presumabl
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Years ago, in that strange and wondrous time called the 80s, mens' clothing ads were different. Every man was in an Armani style power suit, presumabl
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Years ago, in that strange and wondrous time called the 80s, mens' clothing ads were different. Every man was in an Armani style power suit, presumably on his way to work, and about the age of my dad. Designers were definitely targeting who they thought could buy their clothes, moneyed older men, by featuring them in their ads. Now, even though the target consumer probably hasn't changed, menswear ads seem to be going the way of womens' - that is, featuring too young boys who could never afford the clothes and overly sexual scenes (almost always homo erotic) suggesting that maybe menswear designers think that guys in rock bands can keep them in business. Even Zegna, that final refuge of buttoned up men in expensive suits, has had an about-face with boys in windbreakers, and one of them is too bashful to tell the other guy he likes him. Z Zegna is expensive Sunday brunch gear for CEOs, not really fodder for a bromance. There's just something about a 16-year old boy in Dior Homme that's a little too jokey for a brand that should be aspirational. Though we've been wondering the same thing about women's ads since forever. --BRETT KANE