So we hunted down the duo responsible for the now already infamous Marc/Juergen ad spoof of SS08.
The guys responsible, from concept to styling, are Thomas Larsson, who played Borg, and Greg Hart, who played McEnroe, of creative agency Hart+Larsson.
The official explanation, via e-mail:
Hello Natalie.
We’re photographers and filmmakers and advertising creatives.
We like to explore and to experiment and to challenge tired notions of what is and what is not.
The New Enthusiasm is our platform.
The New Enthusiasm is the new order of the very thing we are all witnessing.
We’re huge Marc Jacobs fans. And Juergen Teller too.
We aim to flatter.
We thank you in kind.
Have a great day.
Hart+Larsson
But we bet you’re still sitting there wondering, “why?”
To which they responded:
ohhhhhh Natalie, we love you and your persistence
For fun.
These are not scheduled to run anywhere but in your pretty little head tonight (just you wait).
We do, however, think Marc, were he as wise as he is (now) taut, should run them in a future issue of W (pass the word).
enjoy, h+l
And there you have it.
posted by guest
Mar 19, 2008 2:31PM
I'm sorry to say that after this I'll never be able to take the Marc Jacobs 'pseudo boredom' and haphazardly placed advertisements seriously again... I did like them in the past
I guess that's the point of parody, right?