Swarovski Gets the Blues

Mar 17, 2008 @ 1:58pm

Swarovski Display One of our most hotly debated trivia questions was last year, when we asked which fashion company had actually patented a color: Tiffany Blue.


The shade is synonymous with Park Avenue engagements, prep school graduations, Audrey Hepburn yearnings, and of course, "I'm sorry I cheated on you with the nanny and Page Six found out before you did."

But now it seems the color is getting hijacked by someone else:

Swarovski.

The brand most famous for sponsoring emerging designers, and decking Naomi Campbell in a pair of crystal headphones, has taken a turn from it's deep violet ads starring Gemma Ward and Jessica Stam, and shifted instead to something...

Well, something that looks a lot like Tiffany blue.

Is this just the best shade to show off a sparkle? Or is Swarovski trying to imply something else?

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posted in Trendspotting tags Audrey Hepburn, Swarovski, Tiffany

Comments

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posted by guest

Mar 17, 2008 4:22PM

Ummmm, that is so not Tiffany Blue. It's too green.

posted by Kara

Mar 18, 2008 10:48PM

I agree its too green to be the exact color but it's suspiciously close. Certainly enough for the same to get a brand recognition bump/ association to Tiffany. I wonder if they'll try to sue?

posted by mxnu

Apr 17, 2008 7:58PM

I work next door to Tiffany & co and can confirm that the swarovski blue is almost identical to that of T&C.

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