Target's Cheap Chic is Also for Designers?

Mar 11, 2008 @ 10:54am

libertine-target.jpg Today's hot whisper:


That Target only pays about $200,000 for designers to create their diffusion collection.

That's around 16 Proenza Schouler dresses, 6 Temperley peacoats, 2 Libertine ballgowns, or 5 Luella handbags.

Hmm.

(3) recommend this link to (9) Comments
 
posted in Shopping tags Rumors, Target

Comments

avatar

posted by guest

Mar 11, 2008 11:41AM

i doubt it...they get paid a royalty rate per garment as well as an upfront fee...

its rumoured that proenza schouler got paid the most however...

posted by cory

Mar 11, 2008 11:46AM

It's cheaper than I would've thought ... but it must be taken into account how much the designers get out of this too. Major print and TV advertising, international press and instant name-recognition. Plus every designer that's done a collection for them has commented on how much they learned from the mass-retailer about smart production and sourcing. All that and a few hundred grand? Not bad.

avatar

posted by guest

Mar 11, 2008 1:58PM

if that's true, it's nice to know that designers care more about bringing their clothes to the masses than about the money.

avatar

posted by guest

Mar 11, 2008 2:56PM

yeah, but the PR they get from the collection is huge. now everyone knows who proenza schouler, alice temperley and erin fetherston are..

avatar

posted by guest

Mar 11, 2008 3:56PM

The green outfit third from the right - is that currently being sold? I love that skirt...

posted by mckeb753

Mar 11, 2008 5:23PM

um...i think that's some fuzzy math...last time i checked, $200,000 for 5 handbags equaled $40,000 apiece...

posted by melanieoverhere

Mar 11, 2008 9:25PM

mckeb753, I agree. And $13,000 dresses?

avatar

posted by guest

Mar 11, 2008 11:29PM

the photo's shown above are old, it was Libertine for Target last year... I heard that Payless pays their designers $40 000 plus royalties...you'd be surprised how many well known designers are close to bankrupcy, just because they get worn by celebrities or in magazines, does not mean they are doing financially well. I think $200 000 in cold hard cash does them much good, plus the press coverage is priceless making lesser known designers household names and paving the way for diffusion brands that pay the bills.

posted by curlytop

Mar 16, 2008 6:38AM

wow. and here i thought that designers are living the high life.

Post Your Comment