Shopping

The Green Goes On

green is the new black shirt.jpgWe all know green is the direction to which department stores (many kinds of stores, actually) have been inching.


Barneys’ holiday window theme was green, Nordstrom just announced its own earth-friendly plans, and now JC Penney is labeling all organic/renewable/recycled products with a “Simply Green” sticker to help shoppers make more environmentally conscious purchases.

And as much of a help all these different moves are for the greater cause of slowing down harmful effects to the planet, we’re starting to wonder, when will the inching stop and the real all out changes begin?

We’re surprised that no major stores have announced any plans to go completely green. We’re sure there must be little ones dotting the country somewhere, but when will major retailers like Kohl’s or Macy’s set a standard of totally sustainable practices? Like, solar-powered stores, totally recyclable bags - or better yet, charging people to use new bags - or selling clothes only from designers who watch their own environmental effects in their work?

We realize this is a long shot and is probably decades away, but we’re already sort of wondering who will be the first. We think it’ll start with a smaller but well known store, like Barneys of Maxfield, and then eventually the bigger chains would have to follow suit.

The question is, will we see it in our lifetime?

Comments

1

posted by syako

Mar 18, 2008 1:15PM

I hope we will see it in our lifetime. I feel like right now it's such a "trend" and these stores/brands think that just something tiny like a sticker will cause flocks of people to buy... We're from such a culture of excess that it makes these initiatives that much more difficult to implement. I think the consumer demand has to be top priority in order for things to be changed.

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posted by elle619

Mar 18, 2008 2:01PM

I completely agree with Syako.

3

posted by urple

Mar 18, 2008 2:52PM

In the current market it is hard to differentiate whether the company truly believes in these practices or if it just a marketing ploy. Companies need to really understand what is going on and take the first step towards cleaning up their practices to create a better planet for the benefit of their customers, not to benefit themselves by making a profit off of them. Hopefully, as time goes on, this 'trend' will gain more credibility and become a classic practice by all companies.

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4

posted by guest

Mar 18, 2008 8:57PM

It's happening in beauty -
John Masters has the first clean air salon in NY (no nasty chemicals in the hair products or processing).
The products, the packaging, the intent, are green and gorgeous. I recommend them to all my clients.

Innovators like JM take away the excuses of the other companies.....It's happening, why isn't it happening more?
Dr. M

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posted by guest

Mar 19, 2008 2:53PM

ughhh, being 'green' is becoming unbelievably overdone.

not only is half the green merchandise ugly, but some of it is probably not even eco-friendly!

i am getting very sick of all this BECOME GREEN SAVE THE ENVIRONMENT stuff. EVERY clothing line, EVERY magazine, and EVERYTHING ELSE now has the GO GREEN theme. its all overrated.

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