Last year, Topshop revealed their highest group of website hits came from their MySpace page.
This year, they're using their online fan base to its full advantage.
Today we got an email from The Arcadia Group, also known as TopShop's parent company, saying they had a new online press person whose only job is to get images, samples, and scoops to the internet media.
The idea makes sense, since TopShop is a youth culture company, and if you're under 30 (and not Amish or in med school), you basically live online.
But it's impressive to see that such a major financial force is taking the rumblings of highly unqualified blogs like us into their fold, and also their consideration, and realizing that it's not just market pages and celebrities that drive sales.
Although, that photo of Iekeleine Stange in the striped Topshop dress from last month?
Hello, we're still waiting for our order to arrive in the office.
posted by guest
Mar 12, 2008 2:39PM
That's pretty rad! Do you have the contact info for the person you dealt with?
hifashionblog@gmail.com
hifashion.tumblr.com