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Gucci Gets a Freak

jamesfranco.jpgNo wonder male models have such a hard time.


While high fashion brands eschew the Cocos and the Chanels in lieu of actresses and It girls for their clothing campaigns, designers continue to use models as the face of their fragrances, (most of the time).

But it doesn’t hold true for the boys. Matthew McConaughey struck an awkward pose for Dolce, McDreamy’s doing Avon and WWD guesses Frida Giannini’s already signed James Franco for Gucci.

An interesting choice because:

- We bet most people who shop at Gucci don’t even know the mostly indie actor’s name, even if he was the bad guy in Spiderman.

- We’ll forever picture him circa 2000 in Freaks and Geeks - and we bet Frida hasn’t seen it.

- After seeing a couple of men’s shows in February, we know there are some seriously Gucci-esque male models out there.

But billboards with Franco’s face on them? Well, we’ll never complain.

Comments

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1

posted by guest

Apr 16, 2008 10:47AM

Amen

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2

posted by guest

Apr 16, 2008 11:05AM

i think its genius...gucci has been one of my favorite labels for a while now, i've especially enjoyed theyre latest collection and i have also loved james franco from tristan and isolde and when he played james dean in a documentary a while ago. he is a talented actor and definitely has that gucci-esque look.

3

posted by iloveyou

Apr 16, 2008 11:40AM

ahh he came to my work over christmas his family lives in Palo Alto (right next to Stanford University) and he got a grande coffee refil and he had this huge beard but he was really really really good-looking (zoolander reference!) and nice. He was on his mac laptop and sat at the same table as a homeless guy for three hours.

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4

posted by guest

Apr 16, 2008 11:52AM

Oooh.. Tristan and Isolde anyone??

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5

posted by guest

Apr 16, 2008 12:21PM

daniel desario for gucci.
yes.

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6

posted by guest

Apr 16, 2008 12:50PM

That girl, Chanel, really needs a campaign, sad to see all these designers passing her up! Her presence and personality absolutely just take over.

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posted by guest

Apr 16, 2008 12:50PM

That girl, Chanel, really needs a campaign, sad to see all these designers passing her up! Her presence and personality absolutely just take over.

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posted by PJH

Apr 16, 2008 1:21PM

I think he epitomizes the dangerous hot guy thing. I think it's also a nod to the over sexuality of Tom Ford's Guccid days. I'm all about it! I just hope they don't muddle the ads with a bunch clothes.

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posted by bju21lyb

Apr 16, 2008 1:46PM

OH NO!!! what's to become of my lovely Mat Gordon?

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posted by guest

Apr 16, 2008 5:17PM

he was so hot in freaks. hotter than he is now, at least.

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posted by Halie

Apr 16, 2008 9:53PM

I'm not complaining either... he's a looker.

I'm more likely to buy hot guy-endorsed overpriced designer goods than model-endorsed ones... :)

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