Adventures in Copyrights: Chain Gang

Reader Melinda sent in this strange edition of Adventures, because she's a little confused, as are we - The Steve Madden version came first, then the
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Reader Melinda sent in this strange edition of Adventures, because she's a little confused, as are we - The Steve Madden version came first, then the
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Reader Melinda sent in this strange edition of Adventures, because she's a little confused, as are we - The Steve Madden version came first, then the Target by Tressa, but why copy at all? We think Steve's were probably inspired by Juicy Couture, lover of useless chains, but the truly interesting aspect of this one is that a mass brand is knocking off another mass brand, which means that Steve Madden shoppers are much more likely to buy the Target pair, seeing as how they're almost $40 cheaper. This is definitely a case of stealing a customer base - not to mention, a case of really ugly shoes.