Agent Provocateur clearly obsesses over their models to the point where they literally cannot choose who they want.
There was a lot of trial and error last year after Kate Moss was ousted as the body – Maggie Gyllenhaal, Catherine Bailey and Daisy Lowe were all tapped before Vahina Giocante was finally chosen as the official replacement.
But now Vogue UK confirms that Kate is back on board, this time as the face of AP’s bridal range.
The campaign’s already been shot by Nick Knight – and Kate plays a bride who changes her mind at the last minute.
We’re assuming that means red instead of white, but we’ll see. The six-image shoot goes public next month, and we’ll all admire Kate in her knickers for the full year after.
Tags: Ads, Agent Provocateur, Kate Moss, Vogue UK



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I cannot wait. I mean, is there anything less exy than Maggie Gyllenhaal? I’m very excited to see Kate back! And Kate’s back!
why is she still being used? her images are about 90% photoshop because she looks so horrible now. due to all of the partying and consistent smoking. ugh
Whatever, she’s paid her dues, as Tyra would say. (Although, I hate to ever agree with Tyra.)
And she’s fantastic anyway. She’s so recognizable. Anyone who thinks of true fashion models has to think of Kate Moss.
Now, if we could just get her back on the runways…
^oh, please. i’m so fucking tired of everyone complaining about how her photos are photoshopped and she looks like shit in real life. all models get photoshopped and kate has an appeal that trescends her looks. she’s basically an icon now and her name alone is enough to raise sales.
i’m so glad that she’s back, her last campaign for them was amazing. maggie gyllenhaal was so blah in comparision.