Today, we learned that Banana Republic was launching a new sub-label at their stores.
It’s called “monogram” and it’s described by Banana Republic as “our signature label collection defined by remarkably rich fabrics, distinctive details and a modern, leaner fit for the most eloquent expression of style. Available in limited quantities.
Translation?
Lots of navy blue.
Interestingly, the collection isn’t priced any differently from the rest of BR’s offerings, the way J. Crew has a special suiting section in stores, or Forever 21 has their “upscale line,” and yes, we were trying hard not to laugh while typing that.
Maybe the Monogram label isn’t a higher end thing at all, but a reassurance to customers that as J. Crew and Club Monaco get increasingly trend-oriented, Banana will always have classic (predictable?) looks?
posted by guest
Apr 02, 2008 12:24PM
I spot snooty tone when you guys talk about F21. Despite your contempt, whenever you talk about F21, you're promoting the store. It's true at least in my case. I never shopped there before but I found the posts 'Adventures in Copyright' so intriguing and hilarious I had to check it out. I happen to work on 34th street so it's easy to stop there during the lunch break. And I have to say, it's not bad at all. I bought cotton T-shirts for my yoga class and some other tops to wear in my classes (the classroom is usually very warm with irons & steamers and no point wearing anything nice - but I still want something 'cute'). And actually people compliment on my F21 outfit!