We've always wished Teen Vogue had an uber eco-conscious fraternal twin sister who would be the founding member of her school's Ethical Fashion Club, and tote around Naomi Klein's No Logo as her boldest accessory.
Ok, so not really, but we do think BBC's new online magazine Thread. is pretty cool, and fills a void we didn't know we had.
The shoots are styled entirely with clothing that fits the magazine's "Fashion Without Victim" tagline without looking extra crunchy.
Everything in the magazine must be at least one of the following:
- Made and traded sustainably
- Made of sustainable materials
- Recycled or vintage
As a part of the launch, on April 22, BBC Three will also air a four-part series called Blood, Sweat and T-shirts that sends six "fashion addicts" to experience life working in India's cotton mills. We think it's an excellent idea, so here's to hoping Thread's model selection improves a bit, and that the sentiment echoes with youth across the Atlantic.
Maybe next month's issue can feature Alexa Chung visiting real sweatshops in India rather than setting up her faux sweat shops in London.
-- JAZZI MCGILBERT
posted by FashionIntelligentsia
Apr 17, 2008 3:55PM
This is great. & thanks for the PBS mention yesterday, I watched the documentary and saw some things I hadn't before. The more people who care, the better.