No wonder male models have such a hard time.
While high fashion brands eschew the Cocos and the Chanels in lieu of actresses and It girls for their clothing campaigns, designers continue to use models as the face of their fragrances, (most of the time).
But it doesn’t hold true for the boys. Matthew McConaughey struck an awkward pose for Dolce, McDreamy’s doing Avon and WWD guesses Frida Giannini’s already signed James Franco for Gucci.
An interesting choice because:
- We bet most people who shop at Gucci don’t even know the mostly indie actor’s name, even if he was the bad guy in Spiderman.
- We’ll forever picture him circa 2000 in Freaks and Geeks – and we bet Frida hasn’t seen it.
- After seeing a couple of men’s shows in February, we know there are some seriously Gucci-esque male models out there.
But billboards with Franco’s face on them? Well, we’ll never complain.
Fashionista
Fashion Industry News, Designers, Runway Shows, Style Advice
Executive Editor: Leah Chernikoff
Features & Beauty Editor: Cheryl Wischhover
Fashion News Editor: Hayley Phelan
Associate Editor: Dhani Mau
Contributors: Steff Yotka, Alice Pfeiffer, Ashley Jahncke, John Ortved, Chris Benz, Zandile Blay, John Jannuzzi, Sally Lyndley, Elana Fishman, Hayley Phelan, Sarah Ferguson, Mickie Meinhardt, Natalie Matthews, Misty White Sidell, Alaina Hernandez, Amanda Enowitz, Natalie Yost, Caitlin Monaghan, Dana Kruspe, Modesta Dziautaite, Elysia Mann, Fawnia Soo Hoo, Nora Crotty, Jennifer Chan, Jihan Forbes
The 10 Best YouTube Hair Tutorials
The 10 Best YouTube Makeup Tutorials 
Fashion's Most Stylish Guys Give Mark Zuckerberg an (Almost!) Hoodie-Free Makeover for Facebook's IPO
Penis Print Pants Exist and They Cost $150 
Style and Substance: 10 Ladies Who Have Proven You Can Have Both
Copyright © 2012 Breaking Media, Inc. All rights reserved.
Registration or use of this site constitutes acceptance of our Terms of Service and Privacy Policy.
Amen
i think its genius…gucci has been one of my favorite labels for a while now, i’ve especially enjoyed theyre latest collection and i have also loved james franco from tristan and isolde and when he played james dean in a documentary a while ago. he is a talented actor and definitely has that gucci-esque look.
ahh he came to my work over christmas his family lives in Palo Alto (right next to Stanford University) and he got a grande coffee refil and he had this huge beard but he was really really really good-looking (zoolander reference!) and nice. He was on his mac laptop and sat at the same table as a homeless guy for three hours.
Oooh.. Tristan and Isolde anyone??
daniel desario for gucci.
yes.
That girl, Chanel, really needs a campaign, sad to see all these designers passing her up! Her presence and personality absolutely just take over.
That girl, Chanel, really needs a campaign, sad to see all these designers passing her up! Her presence and personality absolutely just take over.
I think he epitomizes the dangerous hot guy thing. I think it’s also a nod to the over sexuality of Tom Ford’s Guccid days. I’m all about it! I just hope they don’t muddle the ads with a bunch clothes.
OH NO!!! what’s to become of my lovely Mat Gordon?
he was so hot in freaks. hotter than he is now, at least.
I’m not complaining either… he’s a looker.
I’m more likely to buy hot guy-endorsed overpriced designer goods than model-endorsed ones… :)