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Louis Vuitton, Fakes

Thursday, Apr 3, 2008 / 12:19 PM

louis vuitton camoflauge.jpgBy now you’ve surely heard all the buzz surrounding tonight’s ball at the Brooklyn Museum celebrating Takashi Murakami’s “Murakami” exhibit.
Kanye West will perform, Marc Jacobs will pose, Jay-Z might appear…yadda yadda. As always, we’re most concerned with the fashion.
At left is the LV camouflage print designed for the event (which we think is actually pretty genius), which will be sold, along with other LV bags, at tonight’s event via ten New York street vendor style booths. The move is meant to showcase just how serious Louis Vuitton is about cracking down on fakes, a part of the company’s new “zero tolerance” policy on counterfeits. They’re even having a press conference about it right before tonight’s event.
No word on whether Marc’s G√∂ran Olofsson scarf will be sold alongside other LV goodies…


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Comments [4]

I know you guys are really enamored with designers, but do you really like this print? It’s so borrrrrrring.
I think Threadtrend got it right:http://threadtrend.com/2008/04/03/thats-it-marc-jacobs-and-takashi-murakami-monogramoflauge-for-louis-vuitton/

Fakes are never going away. LV should just raise their prices if they are “serious” about protecting the brand.

Oy, this scarf is terrible. The exhibit however, is fabulous! I saw it here in LA and feel in love with Murakami.
PS – Good call on the Olofsson scarf knock-off!

how would raising prices protect the brand? that would just me that more people couldn’t afford it and there would be a larger demand for counterfiets