While everyone continues to try and guess whether Nina Garcia just happened to be hanging out at the Hearst building yesterday, or if she is in fact being courted by Harper’s Bazaar, we offer some more fun Nina news to brighten your morning -
The former ELLE Fashion Director has partnered with Step Up Women’s Network and Bayer to bring us another kind of design contest for which (we’re guessing) she’ll be a judge – the “YAZ: Step Up and Go Beyond” contest.
Yep, that YAZ.
The contestant who can best redesign what Nina calls, “an iconic accessory,” the little plastic cases that house birth control pills, wins $10,000 to invest in a future career in design. You can enter until June 30, and the winner will be announced around Fashion Week this September.
Nina thinks the winner should be able to redesign the birth control case that Duane Reade gives out for free into “a chic, more sophisticated carrying case that they could slip into their purses” because apparently all women are secretly yearning to eye up each other’s plastic pill packs.
You heard it here first – Lutera’s so out for S/S ’09.
Tags: Contests, ELLE, Nina Garcia, Project Runway, Really Bad Ideas, Women
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This is one of the worst ideas ever!
agreed audrey.
Oh Nina Garcia, how the ‘mighty’ have fallen…
At least the winner gets 10, 000 smackeroos!
is this for real? this is a big step down for nina garcia
So silly how Pharmaceutical companies try and make a “fashionable” pill for sales. Yasmin is already the “it” trendy pill.
so silly how Pharmaceutical companies try create a “fashionable” and trendy pill to increase popularity.
this is really ridiculous….
and don’t most women kinda of hide their pill cases? it’s not exactly something you flash around to everyone – look guys, it’s my BIRTH CONTROL! for when i have SEX!
whatever, i think it’s a great idea. there are already alternative cases you can purchase for OTC and OTC-lo, i think they cost 5-15$. if we have decorative cell phone cases, why can’t we have decorative BC cases? rock on ladies!
no the trendy it pill is xanax.
I hope they don’t have the winner re-design the little holder case, then it will cost me more money! It’s already expensive!
step up and sell out!
im a desiner and im only eleven lol!!!!!!!!!!!