Nina: Uh, Calling All Designers?

Apr 30, 2008 @ 9:00am

Nina Garcia talking.jpgWhile everyone continues to try and guess whether Nina Garcia just happened to be hanging out at the Hearst building yesterday, or if she is in fact being courted by Harper's Bazaar, we offer some more fun Nina news to brighten your morning -


The former ELLE Fashion Director has partnered with Step Up Women's Network and Bayer to bring us another kind of design contest for which (we're guessing) she'll be a judge - the "YAZ: Step Up and Go Beyond" contest.

Yep, that YAZ.

The contestant who can best redesign what Nina calls, "an iconic accessory," the little plastic cases that house birth control pills, wins $10,000 to invest in a future career in design. You can enter until June 30, and the winner will be announced around Fashion Week this September.

Nina thinks the winner should be able to redesign the birth control case that Duane Reade gives out for free into "a chic, more sophisticated carrying case that they could slip into their purses" because apparently all women are secretly yearning to eye up each other's plastic pill packs.

You heard it here first - Lutera's so out for S/S '09.

Comments

posted by adoreaudrey

Apr 30, 2008 9:03AM

This is one of the worst ideas ever!

posted by syako

Apr 30, 2008 9:37AM

agreed audrey.

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posted by guest

Apr 30, 2008 10:00AM

Oh Nina Garcia, how the 'mighty' have fallen...

At least the winner gets 10, 000 smackeroos!

posted by la petite fashionista

Apr 30, 2008 10:36AM

is this for real? this is a big step down for nina garcia

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posted by guest

Apr 30, 2008 11:54AM

So silly how Pharmaceutical companies try and make a "fashionable" pill for sales. Yasmin is already the "it" trendy pill.

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posted by guest

Apr 30, 2008 11:55AM

so silly how Pharmaceutical companies try create a "fashionable" and trendy pill to increase popularity.

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posted by guest

Apr 30, 2008 12:53PM

this is really ridiculous....

and don't most women kinda of hide their pill cases? it's not exactly something you flash around to everyone - look guys, it's my BIRTH CONTROL! for when i have SEX!

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posted by guest

Apr 30, 2008 2:05PM

whatever, i think it's a great idea. there are already alternative cases you can purchase for OTC and OTC-lo, i think they cost 5-15$. if we have decorative cell phone cases, why can't we have decorative BC cases? rock on ladies!

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posted by guest

Apr 30, 2008 3:49PM

no the trendy it pill is xanax.

posted by neenersh

May 01, 2008 5:34AM

I hope they don't have the winner re-design the little holder case, then it will cost me more money! It's already expensive!

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posted by guest

May 01, 2008 6:47AM

step up and sell out!

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