Is Avon getting to be kind of… cool?

A couple summers ago, they got Derek Jeter to pose glossy headshot style. Then they got Hills idol Lauren Conrad to smile for mark. Then, not even two weeks ago, the beauty monolith announced a limited-edition makeup range with Marimekko.

And now, they’ve snatched Versace frontman and television heartthrob Dr. McDreamy for an as-of-yet unnamed men’s fragrance that launches this November.

We’re pretty sure Dempsey’s wife, Jillian - Avon’s Global Creative Color Director - had something to do with Avon convincing him to pose for a scent - and yet, we can’t help but think that Avon has come a long way since our first memory of the brand from Edward Scissor Hands.

We have a feeling this is going to be the most gifted fragrance among junior high couples come December.