When Rogan Gregory was announced as Target’s new Go! International designer, the timing was rather suspect.
It was like a week after Rogan took the CFDA / Vogue Fashion Fund award, and since Proenza Schouler had recently launched their own Target collection, everyone was like, “Oh, Anna Wintour waved her wand.”
But in fact, things happened a little differently.
“We were offered a partnership with Target about two years ago,” Rogan told us at last night’s Sundance Channel bash at Barneys, “But we told them we wouldn’t do it, because they couldn’t produce the clothes in a sustainable, ecologically respectful way. It took us two years of working with them to get it together, but Target pulled through and they did it. This is the first Target collection that can say it’s really green friendly, so it was worth waiting.”
The collection hits shelves in about two weeks, and you can get it at Target and – psych! – Barneys Co-Op, where you can also drop off your old t-shirts for recycling!