Explain

We Wish It Was A Joke

armaniskates.jpgGiorgio Armani makes roller skates now.


1. If any designer’s making roller skates - shouldn’t it be Heatherette?

2. That new business plan - the one where he refrains from sticking his name and logo on everything in order to re-establish himself as a luxury instead of mass market brand - was introduced less than six months ago. So has it not started yet or did they just ditch the idea?

3. Why don’t they come collaged with pictures of David Beckham rocking his Armani briefs?

4. Does Giorgio himself roller skate through the streets of Milan? Because we would LOVE to see that.

5. Who, exactly, is the target consumer for this $425 product? We’re dying to know.

Comments

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1

posted by disneyrollergirl

Apr 04, 2008 1:21PM

They are f***ing disgusting. Who would wear them? Ok, old school quad rollerboots I can understand, even inline skates I get (in fact, I'm pretty sure Chanel has rocked both in its time) but these are just naff as hell!

2

posted by Lindsaysue12

Apr 04, 2008 1:30PM

LOLERSKATES!

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3

posted by Lala

Apr 04, 2008 1:30PM

Hahah to funny and sooo pointless.

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4

posted by guest

Apr 05, 2008 6:23AM

that's funny. I'd also like to see Mr Valentino as he prefers to be known pulling such a stunt. Come to think of it, Muiccia, Valentino and Giorgio and maybe even roberto cavalli should skate through Milan for charity. that is a good idea, right?

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5

posted by Mode Monitor

Apr 05, 2008 10:41AM

Anyone who buys these skates is a complete, utter, absolute tool - and nothing more.

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posted by guest

Apr 06, 2008 4:49AM

Hey! Sorry but i live in Milano and after that i'm the 'defender' of Mr Giorgio Armani, first because he is one of the mossst amazing business man's in the world, i'm not even taling about designers, i'm talking about BUSINESS, he really participate from the most below little thing in his company until the top top issue. He is always present! And the quality of the produts are really amazing also, Armani is not Armani for nothing, has a lot of reasons for so big sucess in all the world! So, i just wanted to post here my point of view as a fashion student from Milano, cause before i lived here i didnt even care about Armani, nowww i see how Mt Giorgio deserves everything that he has!

Bacio bacio

Roberta
www.fashionbuyer.blogspot.com

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