Wet Seal 2.0

Apr 28, 2008 @ 2:46pm

ashlee simpson wet seal top.jpgSomething's happening over at Wet Seal, but we can't quite put our finger on what it is.


First, they let Ashlee Simpson design a line of t-shirts, some even with her face on them.

Now, they've launched a Community section on their site, which includes a "social networking element" meant to create a more in-store kind of experience, so that girls can chat with each other while they shop.

We're not sure what to make of this, but here's a funny coincidence -

Last week's episode of The Office (is this a shameless, un-fashiony television reference? Why yes, it is) started with the return of Ryan, and the problems that arose from Dunder Mifflin's attempt at incorporating a social networking component into their paper-purchasing site, which nobody saw a reason for...

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writer Natalie Hormilla
posted in Explain tags Television, Wet Seal

Comments

posted by bastylefilegirl

Apr 28, 2008 2:54PM

I actually like Ashley Simpson...but not on my damn shirt! This is obviously for the young teen/young twenty Wet Seal Shopper. The community section is a good idea....I think Wet Seal is trying to get competetive with the Forever 21 and H&M's of the world!

posted by poseur

Apr 28, 2008 2:57PM

as i was reading i thought of the same thing! sexual predators!

posted by Faylinn

Apr 28, 2008 4:16PM

Meh, I prefer 14's version. And I thought only Paris has shirts with her face on them.

There is never anything wrong with and Office reference; it's such a good show.

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posted by guest

Apr 28, 2008 5:33PM

i immediatley thought of the office becuase it is my favorite show on the planet but i think its funny and maybe someone who works at wet seal is as much as a office fan as i am

posted by Jac

Apr 28, 2008 5:35PM

Love The Office reference! I'm ok with singers being put on t-shirts but, Ashlee Simpson is a bad role model for girls. Plastic surgery (and subsequent decries that girls should love themselves nomatter what.) and a lack of vocal/lyrical talent. When I saw these in the store windows, I was disgusted.

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posted by guest

Apr 28, 2008 9:45PM

i love the office! but who wants ashlee on your shirt. not me. wet seal is trying to catch up with the other stores but i don't think they are doing a very good job.

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posted by guest

Apr 29, 2008 6:34AM

yes! i thought the same thing about the office. except this is *wet seal* we're talking about, so if anything is going to lure in sexual predators... just sayin'.

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