Something’s happening over at Wet Seal, but we can’t quite put our finger on what it is.
First, they let Ashlee Simpson design a line of t-shirts, some even with her face on them.
Now, they’ve launched a Community section on their site, which includes a “social networking element” meant to create a more in-store kind of experience, so that girls can chat with each other while they shop.
We’re not sure what to make of this, but here’s a funny coincidence -
Last week’s episode of The Office (is this a shameless, un-fashiony television reference? Why yes, it is) started with the return of Ryan, and the problems that arose from Dunder Mifflin’s attempt at incorporating a social networking component into their paper-purchasing site, which nobody saw a reason for…
posted by bastylefilegirl
Apr 28, 2008 2:54PM
I actually like Ashley Simpson...but not on my damn shirt! This is obviously for the young teen/young twenty Wet Seal Shopper. The community section is a good idea....I think Wet Seal is trying to get competetive with the Forever 21 and H&M's of the world!