This month, ELLE has Rihanna on its cover… and Dancing with the Stars on its new website.
The magazine famous for its razor-sharp fashion coverage is launching its own celebrity news site, akin to People.com, and calling it Hollywood Up Close.
So far, the site’s homepage - which we think must be in soft launch - stars Kristy Yamaguchi, Britney Spears, and David from American Idol.
This isn’t ELLE’s first big foray into the entertainment world:
After their recent Project Runway scuffle, the magazine is launching Stylista, a reality show about a hellish editor starring the normally low-key Anne Slowey.
posted by Softel
May 21, 2008 4:15PM
Yeah, personally I'm not too chuffed. I love Elle but I'm beginning to think their razor sharp edge is becoming rather dull... rather soggy in fact. But I guess everyone wants a scoop in the entertainment world. Who am I to hate! :P