Today’s WWD had a long article on what they’re calling the ‘return of the supermodel”.

We’ve sensed for a while that there’s definitely been a shift back to the unique women of the 90’s rather than models that we can sometimes barely tell apart.

But the article brings up something of note: that the design houses giving these women (“girls” just doesn’t seem quite right here) are mostly European with the exception (so far) of DSquared, which is designed by two brothers from Canada.

Do we have a problem with older women in America?

Try not to laugh at that.

(For an extra dose of fun, click through to see some of the upcoming ads for Fall, and a full list of which supe is posing for which brand.)

Eva Herzigova for Louis Vuitton

So far:

*Naomi for YSL
*Linda Evangelista for Prada,
*Claudia Schiffer for Salvatore Ferragamo
*Kate Moss for Stella McCartney
*Stephanie Seymour for Loewe
*Christy Turlington for Escada
*Claudia Schiffer for Chanel
*Amber Valletta for DSquared