Green Fashion - Maybe Just Green in Color?

Last week, we raised some hell about big companies making t-shirts that say "recycle" and "earth day" - even though the companies are major polluters,
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Last week, we raised some hell about big companies making t-shirts that say "recycle" and "earth day" - even though the companies are major polluters,
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Last week, we raised some hell about big companies making t-shirts that say "recycle" and "earth day" - even though the companies are major polluters, and exactly 0% of their clothing is 100% natural. Someone at the Wall Street Journal must have heard us, because their Sunday fashion story broke down which major fashion companies claim they're "green," and which of them actually are environmentally and/or socially considerate. Among the winners in the article are Loomstate (left), Patagonia, and Timberland - the latter two because they make their clothes and shoes with recycled materials; the denim because it comes from organic cotton. Meanwhile, Edun gets a gold star for using fair trade fabrics and encouraging poorer global communities to sustain themselves through fashion endeavors - although the WSJ says fair trade companies can't be 100% "green" because they use major fossil fuels to ship their clothes to America and Europe. But the labels the WSJ says to avoid at all costs are the ones claiming their bamboo fabrics are "Green." Although bamboo is a sustainable plant, the chemicals used to break it down to soft fabric are toxic, which cancels out the whole purpose. The article is great and very informative, but we wish they'd mentioned one more option for recycle-friendly shoppers: Vintage! Wear something really gorgeous from the '90s! It won't end up in a landfill, and you'll end up on the Sartorialist!