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Green Like Money, Not Like Earth

Carbon Footprint TeeOur list of fashion pet peeves used to go like this:

Sunglasses with crystals on the lenses.
Any pant with a drawstring closure.
Shorts with thigh highs.

But now there’s something more serious on our radar, and it’s become our biggest fashion vice yet:

Clothes that say “Recycle!” or “Earth day is every day!” or whatever - that are made in factories with synthetic materials.

Of course, the number one offender is Forever 21, whose latest graphic tee screams, “What’s your carbon footprint?”

I don’t know, F21, what’s yours? Because between shipping your clothes from factories in Asia, using chemical dyes and fabric treatments, and handing out giant yellow plastic bags to every customer… well, you get the idea.

We’ve also spotted “eco tees” at Urban Outfitters, Victoria’s Secret, and Target - but at least they’ve paired with Rogan Gregory on an actual line of sustainable, conscious clothing.

Buckle up and do the same thing, Forever 21, because “carbon footprints” aren’t trendy - they’re dangerous, and sometimes, so are you.

End of rant.

Comments

1

posted by leia

May 21, 2008 2:44PM

Good one, Fashionista!

The whole green trend is annoying (not the act of being green itself, just the fact that it's a "trend")

I also find short shorts with boots annoying! ;-)

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2

posted by guest

May 21, 2008 2:54PM

i love you for posting this fashionista!

its so annoying!

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3

posted by guest

May 21, 2008 3:01PM

fucktards 21 if you ask me

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4

posted by guest

May 21, 2008 3:28PM

Totally agree. If one is a true environmentalist, they would not be shopping at stores like Forever 21 which is full of hyper trendy, cheaply made clothing. Instead they would be buying clothes made from sustainable materials that are good quality and will last a long time, instead of buying trendy new pieces all the time that end up sitting in a dresser, or thrown away. It would be the 'reuse' part of the 3 R's.

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5

posted by etoilee8

May 21, 2008 3:36PM

I always thought if you have to shout about it on your t-shirt, there must not be a lick of truth there. Real leaders lead by example and not by what's on their t-shirt.

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6

posted by guest

May 21, 2008 4:35PM

*applause*

7

posted by xnoelle25

May 21, 2008 7:41PM

i definitely know what you mean. it's the worst when you only see the surface of the shirt and take no regard to the disconnect behind it all. however, i suppose it's better than forever and other stores not selling these shirts at all. instead of spreading awareness, they'd be spreading random screen tees with unimportant things like "brunettes are best" or "i dumped my boyfriend because he wouldn't respect my special Monday-nights-with-a-boy-named-Chuck time." Hm. maybe the last one WOULD be important until we get gg back.

8

posted by Halie

May 21, 2008 7:43PM

I agree. I saw at tote at F21 that said "Forever Green" or something. It was made in China.

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9

posted by guest

May 21, 2008 8:27PM

What I think is almost work is Urban Outfitters latest t-shirts which were designed, so they claim, to "raise awareness" about the Darfur crisis.

The t-shirts are 28 dollars.
As far as I know, NONE of that is going to charity.

Since when did it become okay to exploit the plight of thousands of people for personal profit?

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10

posted by guest

May 21, 2008 8:36PM

playing devil's advocate here, i'd like to point out that the general public pays far less attention to things that aren't trends, and nothing is going to change if people don't pay attention.

yes, the "green as fashion statement" is odious--if that's all it is. but it has to saturate the market to become part of the general consciousness. ideally, eventually the sentiment will become the habit, and the statement will become the action. i don't love it, and it's hypocritical, yes, but i think in the long run things like this will help bring attention to something more important--especially if it's brought to light to even more people like it is in this blog post, and if THAT then is the catalyst to make one more person go "wait, HMM, maybe this ISN'T just about fashion".

that said, the suggestions on this shirt are spot on. "donate your old clothes, grow your own vegetables, drive less bike more, recycle everything you can"...i WANT forever 21 customers to start doing these things! obviously the designer of this shirt took some time to target the suggestions to the audience instead of just saying "I LOVE GREEN! YAY!"

you know, every little bit counts. it's not like this shirt is ANTI-ENVIRONMENTALISM...and wherever positive messages can be found, i'll take em.

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11

posted by textile_queen

May 21, 2008 8:58PM

I LOVE that you guys brought this up. It's been on my mind for awhile too and inspired me to put in my two cents on my blog, ecostylepod.blogspot.com. (Sorry for the shameless plug.)

But seriously, we all need to point out the hypocrites cashing in on the eco-movement and support those that truely are sustainable. Go green or go home.

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12

posted by guest

May 22, 2008 1:29AM


I have mixed feelings on this one...For two reasons.

1) AWARENESS MAY BE JUST ONE STEP IN WHAT IS A PROCESS OF GOING GREEN - I hate forever 21 and big business as much as the next girl. BUT if tweens are going to buy shirts anyway, i'd rather they say something about "going green" than not. My hope is that the next step will be actually GOING GREEN, which means STOP CONSUMING.

2) LET'S NOT THROW STONES FROM OUR GLASS HOUSES LADIES - I sense a bit of elitism here. My guess is that all of us on this site buy much more than we need...we are by no means green when it comes to our shopping habits. Just because I buy the Save the Earth t-shirt that is made by my neighbor out of bamboo shoots grown in her backyard does not make me a whole lot better than the girl across the street who got hers at Forever 21.
Especially when I ALSO spend thousands of dollars on handbags, shoes, and clothes shipped to me from all around the world and stuff them into an already full closet.

Let her buy and wear that F21 t-shirts 50 times and I'll wear my eco-tee once...now who has a bigger global footprint?

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13

posted by guest

May 22, 2008 11:21AM

OH as if! For you to get a reusable fabric bag at Barney's you have to pay an arm and leg for one of Loomstate's products??!! If they were so into promoting earth friendly products, then everything should come with a reusable bag and it shouldn't cost that much. And as if all your other products doesn't come from somewhere in Asia. Your shoes, your underwear, the shirt off your back, your accessories? All those inexpensive shoes you buy to do your DIY projects.. Props to guest 1:29 too..

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posted by la creme

May 22, 2008 3:31PM

I COMPLETELY agree...in fact, two months ago (approximately), I purchased a fabric bag at F21, with the sole purpose of using it there instead of that giant yellow plastic thing. However, when I went to check out, I was told it was "company policy" that every customer leave with a F21 bag. Ironic, no? Anyway, I emailed the company, and I suggest anyone else who sees the hypocrisy of their "green" tees do the same...

ALSO, if I may be so bold, I have developed my own line of reusable eco-bags, and I was sure to use only organic cotton, and low-impact dyed products, because I wanted it to be a truly eco-friendly bag. This isn't a trend, it's a turning point! Please check out my page at lacreme.etsy.com

Thank you for your support! xoxo

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15

posted by guest

May 26, 2008 10:46PM

I was seriously just thinking about this today as I walked through the mall...

16

posted by asylumclothing

Jun 03, 2008 9:20PM

THAT was awesome. I'm kind of neutral to the "Green" situation. I somewhat agree with the idea but at the same time it gets annoying how people act about it...

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