Is Theory Investing In Young Labels?

Overheard in an elevator last night: A young designer (we won't mention your name, though we know it), babbling to a friend about how most investment
Avatar:
Author:
Publish date:
Social count:
0
Overheard in an elevator last night: A young designer (we won't mention your name, though we know it), babbling to a friend about how most investment
Image Title1

Overheard in an elevator last night: A young designer (we won't mention your name, though we know it), babbling to a friend about how most investment banks won't put money into a fashion label until it's made $10 million. The exception, she said, was Theory, whose president, Andrew Rosen, is meeting with emerging designers, she said, to invest in smaller brands, she said. The only catch? If your label is successful, Theory will always get a percentage of your sales - she said. It's a cool story if it's true, but if you're silly enough to talk loudly in a crowded elevator about your secret business meetings, maybe you're also silly enough to get your facts wrong...