Overheard in an elevator last night:
A young designer (we won't mention your name, though we know it), babbling to a friend about how most investment banks won't put money into a fashion label until it's made $10 million.
The exception, she said, was Theory, whose president, Andrew Rosen, is meeting with emerging designers, she said, to invest in smaller brands, she said.
The only catch?
If your label is successful, Theory will always get a percentage of your sales - she said.
It's a cool story if it's true, but if you're silly enough to talk loudly in a crowded elevator about your secret business meetings, maybe you're also silly enough to get your facts wrong...
posted by guest
May 29, 2008 11:45AM
no, theory's actually been trying to do this for over a year now...just no one's actually taken to it yet. you would be surprised as to who they have tried to invest in.