Fashion Is Fun

Rogan for Target at Barneys

rogan tote.JPGLast night, Natalie and I bolted uptown for the much anticipated press launch of Rogan Gregory’s line for Target, which was on sale at Barneys.


We each went with one specific item in mind but walked away with three or four. Among the racks of surprisingly very cute, organic cotton clothes we learned the following:

1. The Voguettes aren’t interested in Target clothes - even if they’re in Barneys - and instead headed straight for the surrounding racks of Philip Lim and Mayle.

2. Jessica Szohr, aka Vanessa, is not only a huge fan of Rogan - she walked away with armfuls of tops and brightly colored swimsuits - but also the most beautiful Gossip Girl cast member we’ve seen in person. (Actually, we’ve met everyone but Leighton and yes Jessica even beats Chuck and this is huge for us).

3. We own something from every single Go International collection and Rogan’s is far and away the best quality. Whether it’s because the fabric’s organic or because it was literally two years in the making, we’re not sure, but we do know it managed to hold it’s own among the regular Rogan clothes and every other lust worthy piece of clothing on the 7th floor.

4. When Rogan says eco-friendly, he means eco-friendly - all purchases were packaged in the organic cotton tote to the left.

5. While shopping, we got a message from a tipster that he overheard a girl at the register say, “My ass cheeks are totally going to falling out the bottom of these but, whatever, I’m not going to wear them to work” - she was buying the leopard print shorts.

And that’s how you know just how awesome the clothes are.

The line launches for the public today - so get up there!

Britt’s picks:rogan romper.JPG

rogan top.JPG

rogan dress.JPG


Natalie’s picks:leopard rogan shorts.jpg

gray rogan shorts.jpg

white rogan shorts.jpg

white top with leopard fade.jpg

Comments

avatar
1

posted by guest

May 09, 2008 9:27AM

will the rogan tote be available for sale when the collection arrives in target? i'm a tote bag-a-holic!

avatar
2

posted by guest

May 09, 2008 9:36AM

ooooo i so wish i could be there, but i'll have to wait until it comes to target. boo.


also: "We own something from every single Go International collection"... we are soulmates.

i own at least one piece from each GO! collection. except for patrick robinson's, but that one hardly counts ;)

avatar
3

posted by guest

May 09, 2008 9:44AM

jessica szohr is beautiful, but i still hate vanessa. i'm excited for this line and i'm heading to barneys after work. thanks for the preview.

avatar
4

posted by guest

May 09, 2008 10:14AM

How does the sizing run? similar to the other go lines?

avatar
5

posted by guest

May 09, 2008 10:32AM

is that a romper?? i LOVE rompers!

avatar
6

posted by guest

May 09, 2008 11:10AM

are there any men's clothing items? because i would hate to rummage through all the floors at barneys and come out either empty-handed or broke.

avatar
7

posted by guest

May 09, 2008 11:33AM

@ guest 9:27 - Me too! My house is overrun with tote bags and large purses.

I will have to wait for the arrival at Target also

8

posted by FashionIntelligentsia

May 09, 2008 11:49AM

I am so excited for the BARNEYS LA event! I hope we have the totes too!

avatar
9

posted by guest

May 09, 2008 11:54AM

The Target website says it launches May 18 so maybe when you said "launches for the public today" you just meant at Barneys NYC?? Anxiously awaiting launch in SF!

avatar
10

posted by guest

May 09, 2008 12:07PM

Are the prices the same as the Target prices? Personally, I'll just wait one more week and then to the Target in my town and snatch it all up, sans any Barneys madness...

avatar
11

posted by guest

May 09, 2008 12:09PM

i've heard that blair>leighton, but that's because leighton isn't as intense (in personality and ribbons/headband/bright red tights).

why are all eco-clothes never in any other palette? genuinely curious here.


avatar
12

posted by guest

May 09, 2008 12:33PM

guest @ 12:09: i'm no eco-expert, but i think it has to do with the toxic chemicals that go into dyeing fabrics. there are earth-friendly dye options, but if rogan were to use it on his target line, the prices would not be as accessible.

i've always really loved the subtle and natural color palette in undyed cottons and bamboo fabric though.

avatar
13

posted by kimmi

May 09, 2008 1:04PM

I just found out that I am allergic to EVERYTHING and I am soooo excited about this line. I'll probably be ordering a couple of box-fulls once the clothes hit the Target website How is the sizing?

14

posted by urple

May 09, 2008 2:11PM

Loooooove that romper! I think I'm going to buy it when it goes online since I don't have access to an actual Target... or Barney's! :)

15

posted by britt

May 09, 2008 2:23PM

hi guys - the collection runs very small. natalie and i each had to go up one or two sizes on everything. she's always a zero and had to get a 3 in the shorts and i'm a pretty solid 6 and ended up with an 11 in the romper! we also don't like to wear our clothes very tight and the collection seemed cut for a teenage body - no hips, no chest etc. that said, get the romper - i'm obsessed. and if you don't get the totes at target, i'll send mine to the first person to send me their address!

16

posted by gumdropsdaily

May 09, 2008 3:18PM

SO glad to hear that the quality is better than most of the lines. I feel like lately all of the GO clothes look like they're about to fall apart or are made of terribly cheap looking materials.

avatar
17

posted by guest

May 09, 2008 3:38PM

I went to barneys earlier. sizes are weird. I'm a size 6 too, got the jumper dress in small but then had to jump to size 9 for the romper - LOVE IT, and then a size 5 for the zebra denim skirt - just seemed all over the place - so you do have to try things on. This is my fav line of all the go collections - materials are awesome!!! i'm defin going to order more when it goes on sale online

18

posted by Lindsaysue12

May 09, 2008 9:05PM

I hate that I'm so broke that I have to rely on selling my school books back in order to purchase something from this line.

avatar
19

posted by guest

Jun 08, 2008 3:42PM

how long is the collection in Barneys again?

Post Your Comment