First the actresses thought they should have runway shows, then came the singers, and finally – thank you, Lauren Conrad – the reality stars.
Now it seems some athletes want in, too.
Next week, Maria Sharapova hosts her own fashion show in London, where she’ll show off her latest “lifestyle” wares:
New Sony Ericsson phones.
How a runway show can serve a cell is one thing, but whether a tennis star can bring fashion to the tech world – well, that’s quite another.
But at least the models on her runway won’t be sickly skinny – Maria herself has a slamming, muscular body and we hear she’s demanding the same of her other catwalk girls.