Mercedes Benz To Sponsor Stockholm Fashion Week

Good news for Scando style: Mercedes Benz has just signed on as a title sponsor for Stockholm Fashion Week! MB already pays for the catwalks in New Yo
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Good news for Scando style: Mercedes Benz has just signed on as a title sponsor for Stockholm Fashion Week! MB already pays for the catwalks in New Yo
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Good news for Scando style: Mercedes Benz has just signed on as a title sponsor for Stockholm Fashion Week! MB already pays for the catwalks in New York, Los Angeles, Miami, and Berlin; their financial commitment to emerging Scandinavian designers echoes a growing awareness in the industry of the trendsetting moves from up north, especially in the youth culture markets: Just look at the waves made by Acne Jeans, Nudie Jeans, Cheap Monday, and of course, H&M. On the higher end, the excellent designer Lars Nilsson is also from Sweden. Hopefully MB will stock some Swedish models for the runways, too - it would be great to see the gorgeous Caroline Winberg, as seen at left, get in on the action.