Good news for Scando style:
Mercedes Benz has just signed on as a title sponsor for Stockholm Fashion Week!
MB already pays for the catwalks in New York, Los Angeles, Miami, and Berlin; their financial commitment to emerging Scandinavian designers echoes a growing awareness in the industry of the trendsetting moves from up north, especially in the youth culture markets:
Just look at the waves made by Acne Jeans, Nudie Jeans, Cheap Monday, and of course, H&M. On the higher end, the excellent designer Lars Nilsson is also from Sweden.
Hopefully MB will stock some Swedish models for the runways, too – it would be great to see the gorgeous Caroline Winberg, as seen at left, get in on the action.