News

Net-A-Porter Buys MK-And-A

Mary_Kate_and_Ashley_Olsen.jpg While most Americans look forward to the Fall TV schedule, we at Fashionista have another anticipation:

The Fall Buying schedule, as in, what new lines will debut at which big boutiques.

Though we’ve heard rumblings of certain British brands sneaking into certain Fifth Avenue staples, here’s one buy-and-sell we can confirm:

Net-A-Porter will take on Elizabeth and James, also known as the Olsen twins’ secondary line, for Fall.

Considering how good the girls are about their clothing line press, could we expect to see a special MK + A blog in the future? Or maybe a behind-the-scenes slide show?

Fingers crossed, especially if it means Mary Kate will actually speak, but in the meantime, ponder this:

They’re picking up E&J, but not The Row…

Comments

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1

posted by guest

Jun 20, 2008 3:50PM

who cares? you can already buy it on shopbop! DUH!

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2

posted by andremichael

Jun 20, 2008 4:00PM

God bless the work & skillset of a buyer.

3

posted by HauteTopicTumblr

Jun 20, 2008 4:11PM

Remember, they aren't to be referred to as "twins" anymore. I mean, they're totally independent, unique beings that just happen to run their businesses and lives together and be born at the same time....

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4

posted by romantics

Jun 20, 2008 4:32PM

I think that Net-A-Porter didn't pick up the Row because Mary-Kate and Ashley have stated before that they are much more hands-on involved with the Row, than they are Elizabeth and James. So I don't think it was a decision that they made themselves, actually.

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5

posted by guest

Jun 20, 2008 4:40PM

thats because The Row is watching distribution carefully and doesn't want to spread themselves too thin...

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6

posted by LeMagnifique

Jun 20, 2008 6:40PM

Good for them. Despite the 'celebrity tag' the Row is rather fashion forward...

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7

posted by guest

Jun 20, 2008 8:46PM

I think they picked up E&J because it is more mass worn, i mean you see a lot more celebs wearing E&J then they wear The Row...because there are more pieces in style and The Row is very much MK & Ashley style which only they can really pull it off.

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8

posted by guest

Jun 21, 2008 12:53PM

mk&a dont want online distribution of the row obviously.

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posted by guest

Jun 23, 2008 9:06AM

they aren't doing online distribution with The Row yet.. when they find the right place to carry them i'm sure they will

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posted by Kara

Jun 23, 2008 5:55PM

They want The Row to be super, super, super exclusive. And they invite buyers only from certain stores and such to buy it.

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