Chanel's Spells

Jun 16, 2008 @ 9:00am

emma watson in chanel.jpg Hermione, um, Emma Watson, is the new face of Chanel's Coco Mademoiselle.

The 18-year old, who's signed with Storm modeling agency, has worn Chanel in public for as long as we can remember but this is the first official partnership between the two. And aside from the copious amounts of dresses and shoes she'll surely continue to earn, she'll be paid a sweet $6 million.

The contract will reportedly be announced next month, right before Keira Knightley's contract runs out, which will make Emma, the youngest girl to grace the cover of Teen Vogue, the youngest face of Chanel.

So Karl, please dress the girl in more than just a bowler hat.

Update: Oh no! Chanel says that Emma for Coco Mademoiselle is "100% not true." So sad, we thought she'd be cute.

posted by Softel

Jun 16, 2008 9:15AM

I heard about this on the radio this morning. I'm really quite excited for Emma, and I'm glad to be done with Keira and her emaciated toothy self. E seems a lot more fitting, go Emma!!

posted by guest

Jun 16, 2008 9:58AM

Well, she's a poor actress so she might as well be pretty while wearing fabulous clothes.

posted by guest

Jun 16, 2008 10:27AM

whatever happened with Chan Marshall being the "new face" of Chanel jewelry?

posted by guest

Jun 16, 2008 10:29AM

the youngest face ever to grace the cover of teen vogue?
wasn't karlie kloss on that...and isn't she like...12?

posted by guest

Jun 16, 2008 11:04AM

^maybe they mean the youngest girl to go on the cover alone...i hope so because yeah karlie is 15 or 16

this is horrible news! hermionie does not make me want to buy chanel at all!!

posted by Jac

Jun 16, 2008 12:38PM

I haven't watched the Potters, but this girl is a little uninteresting for me. Kiera had a good face, albeit a thin body.

posted by guest

Jun 16, 2008 12:44PM

I think Keira would have been WAY better. Oh well, whatever can we do.

posted by FashionIntelligentsia

Jun 16, 2008 1:47PM

PLEASE be true - she is too precious!

posted by hannah

Jun 16, 2008 3:41PM

Aww I would have liked to see her in the ads... she's so pretty (and very different from Hermione, IMO).

posted by casey

Jun 16, 2008 3:59PM

She's just too young. People always talk about older women wearing inappropriate things, but what about much younger women? what about girls and what they wear? In general, we don't want girls looking like hookers, showing too much skin, etc., but girls also shouldn't be draped in thousand dollar dresses, running around in CHANEL No.5.

posted by guest

Jun 16, 2008 4:56PM

^it was supposed to be for coco mademoiselle, which is for younger girls so i don't see how it would have been inappropriate. though in my opinion it simply wouldn't be appealing. i wish kate moss would return.

posted by guest

Jun 16, 2008 5:19PM

I like keira, kate, and emma!! Good thing chanel has more than enough ad campaigns to go around!

(well, not enough to get around to me, but enough to cover plenty of pretty-girl bases)

posted by aninnka

Jun 16, 2008 6:14PM

guest at 10:27AM

Chan was the face of the chanel jewelry line I believe in 2007, I can't remember now.
http://www.soundonthesound.com/wp-content/uploads/2007/03/slideshow_thumbnail_91.jpg
Those are her photos in purple magazine wearing chanel, and she peformed in one of the chanel shows in 07, sadly the video is no longer in youtube :(

posted by guest

Jun 16, 2008 8:05PM

i hope the update isn't true!! i think Emma suits the perfume better than Keira does.

posted by guest

Jun 16, 2008 8:08PM

reply to guest at 10:29 am--
Karlie Kloss is 15 (my age, actually!)
i believe Emma was 14 when she was on the cover of Teen Vogue.

posted by guest

Jun 16, 2008 8:22PM

Thank God that turned out to be a false rumor that she's the face of Coco Mademoiselle. I like her as Hermione, but let's get serious, this is high fashion and she and 90 percent of the actresses we see all over mag covers and ads have no place in that space.

posted by guest

Jun 16, 2008 9:07PM

ah sadly its not true. i was kindof looking forward to seeing her partnering with chanel :(

http://www.eonline.com/uberblog/b142955_poof_chanel_makes_hermione_perfume.html

posted by guest

Jun 16, 2008 9:51PM

Wasn't Vanessa Paradis 18 when she was the face of Chanel back in the nineties?

posted by guest

Jun 17, 2008 2:39AM

I hope that she doesnt become the face of coco madmoiselle, because i completely do not see how anything about her represents that fragrance. She smells like a smelly harry potter. If she were to be the face of the fragrance, i would just think harry potter, which is not what i want to be thinking of when i see anything by chanel.