Victoria Goes To College

Jun 16, 2008 @ 11:51am

pink pants.jpg Victoria's Secret Pink label is partnering with the Collegiate Licensing Company.

So if you've always dreamed of hot pink sweatpants with your alma mater plastered on the back or a teeny tiny neon thong with your university's mascot, you're in luck!

Pink, a "fully articulated collegiate lifestyle brand," will sell sweats, tees, underwear and bags associated with thirty-three "top" schools starting on July 1.

They picked the lucky colleges based on regional appeal and alumni populations. Which means they think you'll want to buy this stuff even if you graduated ten years ago.

We can't wait to see Behati on a billboard with "HARVARD" stamped on her ass.

Quite a change from Chanel's runways, no?

Included universities:

University of Alabama
Arizona State University
University of Arkansas
Auburn University
UC Berkeley
Boston College
Clemson University
University of Colorado
Florida State University
University of Florida
University of Georgia
Harvard
University of Illinois
University of Kansas
University of Kentucky
UCLA
LSU
University of Maryland
University of Miami
University of Michigan
University of Minnesota
University of Nebraska
University of North Carolina
University of Oklahoma
University of Oregon
Penn State University
USC*
University of South Carolina
University of Tennessee
Texas A&M
University of Texas
University of Washington
University of Wisconsin

posted by guest

Jun 16, 2008 11:55AM

there are only 3 top schools on this list.

posted by kijjalyn

Jun 16, 2008 11:57AM

As expected, not one historically black college in the bunch. Sad face :(

posted by syako

Jun 16, 2008 11:58AM

Geaux Tigers!

posted by guest

Jun 16, 2008 12:10PM

mmplup.
just threw up in my mouth.

posted by guest

Jun 16, 2008 12:11PM

to guest at 11:55AM

I only see 2 top schools.

posted by guest

Jun 16, 2008 12:21PM

What's a "top school"? Is that code for a "private" university rather than a public or land-grant university? What's with the school snobbery? There are plenty of good schools on this list, and good scholars and students at those places.

posted by guest

Jun 16, 2008 12:23PM

To the guests at 11:55 and 12:11 -- stop being such pretentious snobs.

And might I add that I'm a bit disappointed NYU didn't make this list?

posted by guest

Jun 16, 2008 12:23PM

i see 2 top schools.

posted by guest

Jun 16, 2008 12:48PM

As already pointed out, there are many top schools that are public schools! Private is not a prerequisite. I am proud to have just graduated from University of Washington and be on my way to University of Wisconsin! (although I won't be buying these PINK products to show my pride)

posted by captivating_stray

Jun 16, 2008 12:56PM

Hello? What about The Fashion Institute of Technology?

posted by guest

Jun 16, 2008 1:06PM

Pink is tacky

posted by guest

Jun 16, 2008 1:11PM

the only "top" schools here are umich and harvard
obviously umich is a tier below harvard, but is a league above the rest on here
and to the ones that saw "three" - if you are referring to boston college? please, those catholic whores paid their way
(not being a snob, i'm a highschooler, and have plenty of friends at bc, who all happen to share an IQ equivalent to a chipmunk)

posted by guest

Jun 16, 2008 1:13PM

I'm sorry...but do people from historicaly black colleges not shop in Vickies. This is what i hate about these places...they are never DIVERSE in a lot of things.

posted by guest

Jun 16, 2008 1:18PM

"Top schools" probably means schools that are popular and well-known with big athletic teams (because the Pink brand seems more geared towards that).

Personally, I see the best school in the Nation on there...Go Gators!

posted by syako

Jun 16, 2008 1:25PM

boo guest at 118, have you already forgotten this years national champs? ;)

posted by Jac

Jun 16, 2008 1:34PM

Aren't most top schools about paying your way in? In terms of resources, anyway. Parents with resources= top schools for the kids. Shutup already.

posted by sarahchivonne

Jun 16, 2008 1:34PM

if by "top" you mean "party"... then yes, most of these are top schools.

Kindof obvious since the only chicks that want to wear stuff on their ass are sorority chicks or girls who are so hung over that their jeans hurt.

posted by guest

Jun 16, 2008 1:36PM

Agree with the guest at 1:18--- They're marketing to the schools that have large numbers of students who will buy their products. So this post really doesn't call for a debate of what defines a "top" school. They're all big schools with well-known names, and I'm sure they all have their fair share of genuinely smart people and total morons, as any college does.

posted by guest

Jun 16, 2008 1:39PM

biggest alumni base= bullshit. neither ohio state or michigan state are on here and those along with penn make up the biggest schools in this country, with like 40,000 students each at least. i don't get it!

posted by FashionIntelligentsia

Jun 16, 2008 1:45PM

Pink is always at UCLA, and it is disgusting. BUT they did give me a $20 gift card, even after I told them how tasteless their clothes were in a trend spotting questionnaire.

posted by guest

Jun 16, 2008 1:52PM

um hello, u mich and harvard are the only top schools? too bad cal beats out u mich as the no. 1 public school.

looking forward to the oski boy shorts.

go bears!!!

posted by guest

Jun 16, 2008 2:15PM

the school snobbery is no good. i went to the university of washington for undergrad and harvard for law school --- they both provided me with an excellent education. although hls does a lot for me with its name alone, i have nothing but love for both schools.

i'm a fiend for any and all collegiate clothes. it's all i wear at home and to the gym. i'm interested in what clothes come out of this venture.

posted by guest

Jun 16, 2008 2:25PM

yet again, nothing from missouri. sadness.

posted by soundsoldierxo

Jun 16, 2008 2:45PM

where is NYU?

posted by guest

Jun 16, 2008 2:49PM

aw, sad. i really wanted to wear sweats with 'stanford' emblazoned across my rear. haha. totally kidding. seriously, i thought only middle school girls still wore that kind of stuff? i think i'll stick to repping my school through, you know, academic pursuits and such. and guest at 1:34? a lot of top schools are actually about being talented and working hard to get in. i think i would know. i worked my butt of for my entire life to get into one of the top schools of the country, and so did all of my classmates. i definitely did not pay my way in. i can proudly say i deserve to be at stanford because of my intellectual ability and not my parents' money.

posted by guest

Jun 16, 2008 2:51PM

awww... no canadian schools. I'm so sad...

posted by phobelynn

Jun 16, 2008 2:55PM

if only they had ones with "brown" across the butt- that would be a great contrast!

posted by guest

Jun 16, 2008 2:56PM

To guest 1:13 - Do black people only attend historically black colleges? I was pretty sure I saw black people at my college. I don't see them intentionally marketing to other races. You guys have to get over your race and the racism you encourage.

posted by guest

Jun 16, 2008 3:18PM

To guest at 1:11 - why are you being such a snot when you're not even in college yet? You might not even get into those top schools, much less BC, with your chipmunk friends.

Aside from all the snobbery, I think everyone basically agrees that this is geared towards sorority or drunk girls (a la sarahchivonne), of which apparently none of us are. No one's forcing you to buy or wear it...

GO HEELS!

posted by guest

Jun 16, 2008 3:19PM

to guest 2:56...what the heck r u talking about!!

posted by guest

Jun 16, 2008 3:20PM

Black people do not only attend historically black colleges! But it would be nice to see one or two on someones lists sometimes is what i think everyone is trying to say.

posted by syako

Jun 16, 2008 3:37PM

i feel like i've missed out as I've never been "so hungover my jeans hurt"

posted by southweststyle

Jun 16, 2008 4:21PM

First let me say my school is on here - but i think it's safe to say that the only reason these schools are on the list is because, like the release said, of regional appeal and alumni populations. that is why "top" is in quotation marks.

It's Vic Sic's own subjective opinion based on marketing.

posted by guest

Jun 16, 2008 4:40PM

Well, University of Miami is probably one of the closest things there is to a historically Hispanic school.

posted by guest

Jun 16, 2008 4:58PM

Did you guys read this post at all? It says "top schools" were chosen by regional appeal and alumni populations. The end.

posted by guest

Jun 16, 2008 5:08PM

while i wouldn't say there are no 'top schools' on the list, there is definitely a lack of private schools, which makes sense since "univ. of state x" schools are often the biggest ones, and thus create a bigger market.

also, i think by 'top' they don't mean necessarily in sports or academics, but just that it's not the "theodore smith university of alaska" or something - as in not obscure schools no one has heard of.

but anyway, don't most schools already sell this exact same merchandise?

posted by guest

Jun 16, 2008 5:08PM

You kids need to get down from your high horses. If you don't go to these schools then you don't really know what you are talking about. Lots of these schools are great, whether public or private. You need to think of marketing strategy to see why these schools were chosen. Top is subjective, like most other things.

posted by vicki

Jun 16, 2008 5:28PM

Hmmm I with all who is dissappointed by not seeing one hbcu. but really i didn't expect to see it. w/e my campus store sells kick ass sweats anyway! Go Bison!

posted by guest

Jun 16, 2008 6:10PM

guest at 1:11: You are a moron. Very few people care about your opinion as a self-absorbed dimwitted high schooler. Bzzzt, try again.

guest at 1:39: Nice try, but University of Minnesota-TC and Ohio State battle it out for biggest student populations every year, good luck getting your facts straight next time.

posted by kenya

Jun 16, 2008 7:04PM

guest at 610, according to the National Center for Education Statistics you are wrong. http://nces.ed.gov/fastfacts/display.asp?id=74

posted by valenlb

Jun 16, 2008 7:10PM

guest at 5:08PM:
I totally agree and couldn't have said it better myself.

I, for one, am glad to see my school on here because even though I don't shop PINK it might be fun to see what they come up with. Lighten up, everyone.

posted by annelouise

Jun 16, 2008 8:38PM

why is usc starred? is it because i might go there next year? ;) actually, i never wear pink, but the undies are cheap, so why not?

posted by guest

Jun 16, 2008 8:49PM

pretty darn excited that my school is NOT getting these.

posted by guest

Jun 16, 2008 9:52PM

UT is a actually a tier one university as well.

posted by la petite fashionista

Jun 16, 2008 10:39PM

i actually think this is a great idea. I go to florida state & it's really into school spirit. I would much rather wear something semi-cute than a baggy noles tee.

xoxo

posted by guest

Jun 17, 2008 1:10AM

Guest 2:56-
How does expressing disappointment about the absence of a single historically black college on this list encourage racism? What the heck are you taking about?

And you demanded that someone "get over there race"? What exactly does that mean??

You come off like an idiot and a bigot, convince me otherwise.

posted by guest

Jun 17, 2008 7:05AM

pink obviously picked schools with the largest student bodies, alumni bases, and have an appeal that would make people buy something with the school's name on it even if they don't have any connection to the school (come on, you know you love your harvard tees and tar heels sweats) because they want to maximize profits. basically, even if a historically black/hispanic etc. or liberal arts school is considered a "top" school, it wasn't included because it isn't widely known among pink's customer base and/or alienates certain potential customers because of their race or location and whatnot. so chill guys, maybe if the line's a success they'll include more schools, but until then, realize it isn't a matter of racism or US News and World Report reputation, but of a company making smart business decisions in order to the most money.

posted by guest

Jun 17, 2008 7:56AM

but i repeat - don't most schools ALREADY do this? maybe not thongs, but at least bags and sweatshirts (girl sized even) and sweatpants?

for instance - http://store.cstv.com/marketplace/store_contents.cfm?cart_id=0755223087187831121111143881020081706&store_id=120&dept_id=1323&product_id=126239

posted by guest

Jun 17, 2008 9:49AM

HAHAHA No Michigan State!!!!

Man, those girls are going to be pissed! All they seem to wear are PINK sweatpants, and not U of M will have something they don't...

posted by guest

Jun 17, 2008 11:38AM

unc? puh-lease.

duke > unc

vineyard vines beat PINK to this years ago

posted by guest

Jun 17, 2008 2:44PM

well if we're complaining about a lack of historically black colleges, then where are the jew colleges ? i mean, we're notoriously smart and all and everyone knows a jap loves her sweatpants.

posted by guest

Jun 17, 2008 2:46PM

doesnt chip & pepper already do this .... ?

posted by guest

Jun 17, 2008 3:15PM

"Guest 2:56-
How does expressing disappointment about the absence of a single historically black college on this list encourage racism? What the heck are you taking about?

And you demanded that someone "get over there race"? What exactly does that mean??

You come off like an idiot and a bigot, convince me otherwise."

My point is you don't hear other races complaining about the lack of their 'race' being marketed to..

If there is obvious racism then definitely speak up about it but when ppl bring up a particular race in a very generic marketing campaign (this case being to universities/colleges) they are calling attention to a particular race eventhough race didn't even come into play.

It's like, the boy who cried wolf.. you can't play the race card every time.. it gets old when there's a lot of other races out there that get overlooked yet deserves just as much attention.

posted by guest

Jun 17, 2008 6:15PM

I totally agree with guest at 7:05 AM this is about money people nothing more nothing less. Limited Brands is a huge corporation that wants nothing more than our cash. As for the whole race thing it both saddens and sickens me, I'm not one to pull the race card, but I see how overlooking an HBCU could offend some people. However in the grand scheme of things how many people have heard of Howard, Hampton, or Spellman outside of the African American community? Again this is a marketing ploy. Ask youself how many Alabama natives will buy a pair of shorts that say Auburn vs Tuskegee or in Louisiana ones that say LSU vs Xavier? Yes this is a gross oversight by both Limted Brands, who own VS BTW, and America. As an African American female who attended a a white university I must say that you cannot live your life always looking for signs of racism, that will ensure that every interaction you have with those of a different race will undoubtably lead to you feeling offended. And with that note I parrot Syako in saying GEAUX TIGERS!!!

posted by guest

Jun 17, 2008 7:15PM

Funny, from my time spent with friends at University of Michigan and Michigan State, I think they picked the wrong one. I see Pink at least twice as often at MSU.

Not at all suprised to see that my school isn't on there--SUNY Purchase's colors are heliotrope & puce, which would make some pretty hideous underwear.

posted by guest

Jun 17, 2008 7:23PM

No University of Missouri? One of the largest alumni bases in the country... also one of the few schools with growing funding every year.

posted by guest

Jun 17, 2008 9:34PM

I guess I won't be having any school from Indiana stamped on my ass, darn.

posted by xnoelle25

Jun 18, 2008 2:39AM

i agree. this list is pretty lame. where's ucd? where's the rest of the uc's. or what about stanford?

posted by guest

Jun 18, 2008 6:41AM

Wow this is getting way too personal. Yea, when Chip & Pepper started their college brand, I was at first upset that my school never gets on anything but then, I got over it. It really isn't a big deal and as everyone says, it is about the money and do you seriously expect a company like Victoria's Secret to cater to every single university? No, of course not...but I am excited to see my school on the list for once.

posted by guest

Jun 18, 2008 11:12AM

Thank god they didn't put NYU down. Nobody in Manhattan should be wearing PINK emblazoned across their behinds in public.

posted by guest

Jun 19, 2008 1:07AM

It seems like they just chose the schools with the largest sorority presence...and then they just threw in Harvard to legitimize things. Although, SMU and Ole Miss are notably absent, so my prediction could be wrong. None of my schools made the list, but my undergrad was, uh, "blessed" with a Chip and Pepper rendition, which is almost embarrassing. Somehow, I must survive another day without my alma mater splashed across my ass. And to the posters above, I would call Berkeley, BC, Harvard, UNC, UCLA, and yes, Michigan all "legitimate," but some of the smartest people I knew all went to other schools on the list because they couldn't afford tuition to their top choices...